SWOT

Back

Internal factors – The strengths and weaknesses internal to the organization

External factors – The opportunities and threats presented by the external environment to the organization

The Four Elements

1) Strengths:
a. Attributes of the organization that are helpful to achieving the objective.
b. How can we Use each Strength?

2) Weaknesses:
a. Attributes of the organization that are harmful to achieving the objective.
b. How can we Improve each Weakness?

3) Opportunities:
a. External conditions that are helpful to achieving the objective.
b. How can we Exploit each Opportunity?

4) Threats:
a. External conditions which could do damage to the business's performance.
b. How can we Mitigate each Threat?









© Paul Cladas 2008